In business, the customer is always right - sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?Customers are the reason you have a business. Without them, no matter what you do, there isn't any business.Therefore, you should approach customer service the same way you approach a date. Nurture it with good habits and relentless care. Each date builds on the previous one. Each sale does ...
I see your lips moving, but all I hear is Blah, blah, blah, blah, blah. I know its not what you want to hear, but quite simply, if you are a speaker, author, consultant or other "expert" I see being interviewed by the news media, your expertise just isnt very interesting. Information is a dime-a-dozen and yours is no different.So in this age of round-the-clock, on-demand, blue tooth, on line, high def., Wi-Fi, via satellite, news at of ...
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a of ...
Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their online enterprises. One of the newer, and most effective, marketing strategies are press releases. Press releases are informative and objective pieces which are supposed to be newsworthy, and are ...
I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. After about three minutes, I realized he was waiting for the office manager and she could have acknowledged my presence. I stepped up to the window; she did not say good morning; she did not smile; she just glared at me. I started to speak; she pointed a finger at a clip board with a paper to fill out. I placed the completed sheet in front of ...
Impressions, as we all know, are blurry ideas in which confidences are given. Marketing materials such as business cards, posters, postcards, flyers, brochures and catalogs must satisfy the customers confidences even at the very first sight of the material. Catalogs, for instance, must leave a lasting and positive first impression. Before they can encourage potential readers to read on, they must entice them first to come closer and take a look ...
Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight. The relationship between a company and its public relation firm should be long-lasting. IF you change public relation firms periodically, the public may end up being confused with the of to ...
Excitement at the thought of starting your own business venture, fear at the thought of failure, are the two major emotions that people face when thinking of starting their own business. For many the fear of failure is enough to hold them back from taking the chance at starting their own small business; however, with careful planning and some luck a small business will be set for success. When starting a small business it is important to step a ...
ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! Im going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Lets go.Well briefly go over the basics because of their importance. Editors want to ...
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret of becoming a famous musician.Wait, you say, the demo tape was just a tool, just his way of conveying his talent. It's his ability as a musician that got him of ...